TV Ad Growth Overshadowed by Surge of Digital Giants Like Facebook, Google

Ad revenue in the U.S. TV industry is enjoying a brief rebound thanks to higher pricing in the upfront and scatter marketplaces. But while the Big Four TV conglomerates celebrate single-digit ad-revenue growth, they may want to look outside their sector for a reality check. Over the past few months, Facebook has managed to surpass the……

via TV Ad Growth Overshadowed by Surge of Digital Giants Like Facebook, Google — Variety

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s