How ‘Sausage Party’ Used a Digital Marketing Blitz to Draw Crowds

Younger audiences flocked to “Sausage Party” this weekend, pushing the raunchy, low-budget comedy about a group of grocery products trying to avoid being eaten to an impressive $33.6 million debut. In order to get members of the so-called Millennial generation to show up in force, Sony Pictures deployed the largest digital marketing campaign in the……

via How ‘Sausage Party’ Used a Digital Marketing Blitz to Draw Crowds — Variety

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