‘Ghostbusters’ Marketing Challenges: How Sony Is Selling All-Female Reboot — Variety

In a summer where studio tentpoles have been underperforming at the box office, Sony Pictures is facing hurdles with how to sell its female-driven reboot of “Ghostbusters” to the masses. The studio is trying to build up excitement for the picture by fanning nostalgia from the original 1984 classic. At the same time, the advertising……

via ‘Ghostbusters’ Marketing Challenges: How Sony Is Selling All-Female Reboot — Variety

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