‘Celebrity Apprentice’: Arnold Schwarzenegger Replaces Donald Trump in First Teaser

Getting fired is going to be even more daunting as Arnold Schwarzenegger steps into Donald Trump’s shoes as the boss in NBC’s “Celebrity Apprentice.” In the first look at the new season, Schwarzenegger semi-reprises his “The Terminator” role as the promo pays homage to the iconic science-fiction franchise that made the former “Governator” a household name….…

via ‘Celebrity Apprentice’: Arnold Schwarzenegger Replaces Donald Trump in First Teaser — Variety

The Guardians of the Galaxy Will Be in ‘Avengers: Infinity War,’ Vin Diesel Confirms

What Groot lacks in vocabulary, Vin Diesel made up for by spilling some Marvel news. In a Facebook live video that aired on the actor’s personal page on Friday, Diesel confirmed that the Guardians of the Galaxy will appear in the upcoming Avengers movie “Infinity War.” “Now, the Guardians will be included in ‘Avengers: Infinity […]

via The Guardians of the Galaxy Will Be in ‘Avengers: Infinity War,’ Vin Diesel Confirms — Variety

TV Ad Growth Overshadowed by Surge of Digital Giants Like Facebook, Google

Ad revenue in the U.S. TV industry is enjoying a brief rebound thanks to higher pricing in the upfront and scatter marketplaces. But while the Big Four TV conglomerates celebrate single-digit ad-revenue growth, they may want to look outside their sector for a reality check. Over the past few months, Facebook has managed to surpass the……

via TV Ad Growth Overshadowed by Surge of Digital Giants Like Facebook, Google — Variety

Robert Downey Jr., Nic Pizzolatto Eyeing TV Project at HBO (EXCLUSIVE)

HBO is looking to expand its relationship with one of its proven hit-makers by teaming him up with one of Hollywood’s biggest stars. Nic Pizzolatto and Robert Downey Jr. are in talks for a drama project, with the “True Detective” creator attached to write and the “Iron Man” actor attached to star, sources tell Variety. HBO and reps for both Pizzolatto……

via Robert Downey Jr., Nic Pizzolatto Eyeing TV Project at HBO (EXCLUSIVE) — Variety

How ‘Sausage Party’ Used a Digital Marketing Blitz to Draw Crowds

Younger audiences flocked to “Sausage Party” this weekend, pushing the raunchy, low-budget comedy about a group of grocery products trying to avoid being eaten to an impressive $33.6 million debut. In order to get members of the so-called Millennial generation to show up in force, Sony Pictures deployed the largest digital marketing campaign in the……

via How ‘Sausage Party’ Used a Digital Marketing Blitz to Draw Crowds — Variety

‘Suicide Squad’ Is a Hit, But DC Needs to Start Making Better Movies

There’s an old adage that applies to the dilemma DC Comics currently faces. You can fool all the people some of the time and some of the people all the time, but you cannot fool all the people all the time. In the case of “Batman v Superman: Dawn of Justice” and now “Suicide Squad,” it……

via ‘Suicide Squad’ Is a Hit, But DC Needs to Start Making Better Movies — Variety